How to Virtual Organize Your Social Network
by Pierre Coupet
This is an excerpt of a white paper I just published which is receiving rave reviews worldwide:
.........
Now that you've built a huge network of contacts on your favorite social networks, where do you go from here? What kind of returns, economic or otherwise, are you looking to obtain--or should be able to generate--from your huge investment of time, effort, and resources in developing these contacts and how do you go about it?
The simple answer is, "Virtual Organize It!" However, that being said, very few of us understand the meaning of the words, "virtual organize." So without any further ado, here is our official definition of "virtual organize": to organize using virtual organization management best-next practices, policies and procedures for operating in an environment that has no physical boundaries.
Warning: it is a combination of time-consuming, hard, smart and highly rewarding work. So if you are not ready for the task, then virtual organizing your network may not be such a good idea. On the other hand, if you are ready for the challenge and the rewards that come with it, then let us proceed full steam ahead.
So how do you go about virtual organizing your social network?
STEP I. INTROSPECTION
Although there is no one-size-fits-all approach, you need to start out by asking yourself these most basic and fundamental questions:
Click here to continue reading this excerpt **
** White Paper Code: vomi-nwesblog-111808
Thursday, November 13, 2008
Social Networks: Virtual Organize It, Stupid!
Social Networks: Virtual Organize It, Stupid!
by Pierre Coupet
No doubt you've heard of the tongue-in-cheek expressions, "Keep it simple, stupid!" and "It's the economy, stupid!" However, in today's day and age, the appropriate mantra for those who belong to social networks should be, "Virtual organize it, stupid!" Let me tell you why:
Great Investment of Time & Effort
You spend a great deal of time joining social networks, reviewing the background of other interesting individuals, and inviting them to become a contact and part of your personal network. In certain cases, you go through the additional effort of setting up and administering your own group, write comments and articles and, in some cases, prepare and send out a periodic newsletter. In no time at all, you reach a major milestone, having developed a network of hundreds to thousands of contacts. You are very excited and proud of your achievements and, in some cases, send out a major announcement to everyone in your network trumpeting the good news regarding the surge in your group's membership total and how great it is.
The Big Question
And then you ask yourself the big question, "Where do I go from here?" You feel like you've reached a dead end and, if you're like most, you try to engage your contacts; ask them to actively participate and contribute content, etc. And, if you are an exception to the rule, you schedule some local, face-to-face, paid or free networking or business events. At the end of the day, after all has been said and done, all you're left with, at best, from your social networking efforts are mediocre or meager results relative to the astounding amount of available opportunities that the virtual environment-internet-Web 2.0 has to offer--that is, of course, assuming you're one of the extraordinary social networkers out there; and, if you are like most others, all you are left with are downright disappointing results. And, unfortunately, that's where it all ends.
The Bigger Question
Which brings us to the bigger question, "Whatever happened to the promise of the Web and Web 2.0?" Never before in the history of mankind have we been so interconnected. We are no longer limited by time, distance, geography, human and capital resources, and collaboration tools. The sky is the limit! We are only limited by our efforts and imagination; the extent of our willingness to break down the natural walls of resistance to change; and our willingness to explore new thoughts and concepts before they are widely accepted. And yet, the most that we attempt to make out of the tools and resources that have been made available to us is to try to set up local face-to-face meetings.
The Ultimate Question
Which now leaves us with the ultimate question, "So what is the missing link?" However, that being said, this one question opens up a pandora box of related questions such as: What else can we do, or should be doing, in order to take advantage of the almost limitless amount of opportunities that are available to us in this wonderful and absolutely amazing era? Are there any currently available solutions? Are there any emerging schools of thought on that subject?
The Ultimate Answer: Virtual Organize It!
Well, the ultimate answer lies within the virtual organization management discipline. Virtual organization management provides you with a series of best-next practices, policies and procedures for operating in a virtual environment and for managing a virtual organization. Virtual organization management is highly flexible, being that you can virtual organize at any of the following levels of an organizational structure: (1) an individual level, (2) a team level, (3) a group level, (4) a department level, (5) a division level, (6) a social network level and, last but not least, (7) an organization level. With respect to an organization, it can be either of the following: (i) any free standing organization, (ii) a joint venture, (iii) an association, (iv) a consortium or (v) a partnership.
Although social networks provide you with one wing -- which is: the tools you need to effortlessly interconnect on a global scale -- what is sorely needed is the other wing -- which is: virtual organization management -- that you must have in order to fly and soar high up above in this sky of limitless opportunities. So what are you waiting for? Virtual Organize It!
ABOUT AUTHOR: Pierre Coupet is the Founder, Chairman, CEO & Doctor of Virtual Organization Management at Virtual Organization Management Institute; the founder of the modern virtual organization management discipline pioneered since 1997; and also the author of the best-selling white paper,** "How To Virtual Organize Your Social Network." To contact the author, call 818-804-5921 or send email directly to chairman@virtualorganizationinstitute.com
Copyright 2008-2009. Pierre Coupet and Virtual Organization Management Institute. Cannot be reproduced or distributed in whole or in part without permission. All rights are reserved.
** White Paper Code: vomi-nwesblog-111808
by Pierre Coupet
No doubt you've heard of the tongue-in-cheek expressions, "Keep it simple, stupid!" and "It's the economy, stupid!" However, in today's day and age, the appropriate mantra for those who belong to social networks should be, "Virtual organize it, stupid!" Let me tell you why:
Great Investment of Time & Effort
You spend a great deal of time joining social networks, reviewing the background of other interesting individuals, and inviting them to become a contact and part of your personal network. In certain cases, you go through the additional effort of setting up and administering your own group, write comments and articles and, in some cases, prepare and send out a periodic newsletter. In no time at all, you reach a major milestone, having developed a network of hundreds to thousands of contacts. You are very excited and proud of your achievements and, in some cases, send out a major announcement to everyone in your network trumpeting the good news regarding the surge in your group's membership total and how great it is.
The Big Question
And then you ask yourself the big question, "Where do I go from here?" You feel like you've reached a dead end and, if you're like most, you try to engage your contacts; ask them to actively participate and contribute content, etc. And, if you are an exception to the rule, you schedule some local, face-to-face, paid or free networking or business events. At the end of the day, after all has been said and done, all you're left with, at best, from your social networking efforts are mediocre or meager results relative to the astounding amount of available opportunities that the virtual environment-internet-Web 2.0 has to offer--that is, of course, assuming you're one of the extraordinary social networkers out there; and, if you are like most others, all you are left with are downright disappointing results. And, unfortunately, that's where it all ends.
The Bigger Question
Which brings us to the bigger question, "Whatever happened to the promise of the Web and Web 2.0?" Never before in the history of mankind have we been so interconnected. We are no longer limited by time, distance, geography, human and capital resources, and collaboration tools. The sky is the limit! We are only limited by our efforts and imagination; the extent of our willingness to break down the natural walls of resistance to change; and our willingness to explore new thoughts and concepts before they are widely accepted. And yet, the most that we attempt to make out of the tools and resources that have been made available to us is to try to set up local face-to-face meetings.
The Ultimate Question
Which now leaves us with the ultimate question, "So what is the missing link?" However, that being said, this one question opens up a pandora box of related questions such as: What else can we do, or should be doing, in order to take advantage of the almost limitless amount of opportunities that are available to us in this wonderful and absolutely amazing era? Are there any currently available solutions? Are there any emerging schools of thought on that subject?
The Ultimate Answer: Virtual Organize It!
Well, the ultimate answer lies within the virtual organization management discipline. Virtual organization management provides you with a series of best-next practices, policies and procedures for operating in a virtual environment and for managing a virtual organization. Virtual organization management is highly flexible, being that you can virtual organize at any of the following levels of an organizational structure: (1) an individual level, (2) a team level, (3) a group level, (4) a department level, (5) a division level, (6) a social network level and, last but not least, (7) an organization level. With respect to an organization, it can be either of the following: (i) any free standing organization, (ii) a joint venture, (iii) an association, (iv) a consortium or (v) a partnership.
Although social networks provide you with one wing -- which is: the tools you need to effortlessly interconnect on a global scale -- what is sorely needed is the other wing -- which is: virtual organization management -- that you must have in order to fly and soar high up above in this sky of limitless opportunities. So what are you waiting for? Virtual Organize It!
ABOUT AUTHOR: Pierre Coupet is the Founder, Chairman, CEO & Doctor of Virtual Organization Management at Virtual Organization Management Institute; the founder of the modern virtual organization management discipline pioneered since 1997; and also the author of the best-selling white paper,** "How To Virtual Organize Your Social Network." To contact the author, call 818-804-5921 or send email directly to chairman@virtualorganizationinstitute.com
Copyright 2008-2009. Pierre Coupet and Virtual Organization Management Institute. Cannot be reproduced or distributed in whole or in part without permission. All rights are reserved.
** White Paper Code: vomi-nwesblog-111808
Friday, July 11, 2008
Evolution of Social Networks into Virtual Organizations
Although modern social networks such as MySpace.com, FaceBook.com, Orkutt, LinkedIn, and XING are enjoying a great deal of notoriety and success these days due to their popularity with--and wild embrace by--today's youth and the business community, their roots can be directly traced to Classmates.com and SixDegrees.com, both of which were formed in 1995 and 1997 respectively. In other words, it took 13 years for modern social networks to finally reach their peak--become ascendant--instead of some spontaneous explosion in popularity. Therefore, contrary to the idea that this is some sort of new Web 2.0 phenomena, this ascendant position most resembles the supernova stage of social networks and the beginning or emergence of a new phenomena.
The question now before us is: What is this new phenomena and where do we go from here? But before we can even attempt to answer that question, a brief evaluation of the usefulness of social networks and related user trends must be conducted with respect to the the following user groups: (1) The Personal User, (2) The Business User, (3) The Government User, and (4) The NGO User.
Usefulness of Social Network to The Personal User
From a personal user standpoint, the social network is useful to 3 segments of personal users:
1. The Magical Personal User. The social network is a great safety net (or curtain to hide behind of) for those who are introverted and afraid, unable, or unwilling to easily enter into new relationships or form new friendships. Through the social network, this individual can--as if it were magic--instantly achieve the dream and illusion of having hundreds or thousands of "friends" with just a few computer keystrokes and mouse clicks. There are no risks of being turned down and no embarassments to suffer from. The person making the "friendship" request will never receive a "turned down" message, only good news that the request has been approved, which is usually the case.
Magical Personal User Trends:
a. Social-Network-Hop. The magical user tends to engage in social-network-hop by enrolling in as many social networks as possible and accumulating as many "friends" as time will allow.
b. Lack of Active Social Interaction. Outside of making the initial contact, very little time is spent toward nurturing any sort of friendship with any member of their group. In fact, our survey of social network members indicates that up to 99.5% of the initial contacts made by a member never result in any additional communication beyond the friendship-request-approved stage.
c. Ghost Membership. Once a number of friends have been accumulated, boredom sets in, resulting in very little to no additional footprint on the network.
d. Excited by New Gadgets. The magical user gets excited at the introduction of new gadgets that facilitate the making of new "friends"; that is, of course, until the novelty eventually wears off.
2. The Practical Personal User. The social network is a godsend for those who are extroverted, outgoing, charming, and charismatic; those who see this medium as an ideal avenue for easily entering into new relationships as well as forming new friendships for social or career enhancement purposes. This individual is not just content on accumulating a list of "friends", but will actually go through the effort of trying to make contact with as many like-minded group members at a meaningful level and in some fashion or another. This could be in the form of phone calls, emails, videoconferences, face-to-face meetings at a local level, or a combination thereof. This individual--a practical personal user--is not afraid to take risks and is very comfortable in his/her own skin.
Practical Personal User Trends:
a. Limited Number of Social Networks. The practical user belongs to a few social networks and accumulates a "manageable" number of "friends."
b. Active Social Interaction. In addition to making the initial contact, a significant amount of time is spent toward developing and nurturing a "limited" number of new and "bona fide friendships" in anticipation of real payoffs from these interactions.
c. Active Membership. The practical user is not only actively engaged in developing relationships but also has an interest in the overall development and success of the social network. Their footprint on the network extends way beyond their individual group.
d. Excited by Practical Gadgets. The practical user gets excited at the introduction of "practical" gadgets that enhance the "relationship building" experience.
3. The Rarefied Personal User. The social network has very little appeal to those who, in general, are (1) more or less very static in terms of personal relationships, (2) indifferent to new technology and normally fall in the "late adopters" category, and (3) more or less maintain a very or sufficiently active brick and mortar lifestyle; which leaves them very little time for fiddling on the internet. Therefore, these individuals don't really feel the need to belong to a network. This individual--a rarefied user--is quite content to belong to one network with only a "handful" of "friends" that he/she will most likely never get a chance to communicate with.
Rarefied Personal User Trends:
a. One or Two Social Networks. The rarefied user belongs to one or possibly two social networks and accumulates only a handful of "friends."
b. Total Lack of Active Social Interaction. Outside of making the initial contact, no time is spent developing or nurturing any sort of friendships or relationships.
c. Ghost Membership. Outside of making the initial contact, additional footprint on the network ranges from nil to none.
d. No Interest in New or Practical Gadgets. The rare user is neither impressed with, and nor cares about, new or practical gadgets.
Usefulness of Social Network to The Business User
From a business user standpoint, the social network is useful to 3 segments of business users:
1. The Baffled Business User. The social network is a very complex and confusing landscape to those who are aware of its potential benefits but nonetheless are baffled as to how they can tap into this powerful medium to increase revenues. They are intimidated by social network rules and regulations; are afraid of being accused of spamming or engaging in advertising and "self-promotion." Just as parenting is something that one learns on the job and no parental training courses are required in order to have children, so it is for the baffled user who aspires to be a "social network marketer."
Baffled Business User Trends:
a. Social-Network-Hop. The baffled user tends to hop from one social network to another without any clear sense of direction or business strategy. Their motto is "make friends and let's see what happens."
b. Lone Ranger Effort with No Corporate Buy-in. Typically an individual effort and not part of an organization's business development strategy and budget allocation.
c. Engage in Useless and Idle Chatter. The baffled user believes in the Network Contributor Myth which espouses that your primary reason for becoming a member of a social network is to freely contribute your knowledge and expertise and that any business communication which falls outside that scope may be considered spam, advertising or self-promotion. As a result, the baffled user is left with no choice but to engage in a lot of useless and idle chatter that makes no business sense whatsoever.
d. Reluctance to Seriously Engage. Outside of making the initial contact, very little time is spent toward nurturing any sort of "serious business relationship" with any member of their personal network due to a genuine fear of being labeled a spammer, advertiser, and self-promoter. But, most importantly, the reluctance is due to the fact that the baffled user does not really know how to organize their personal network and where to begin. In fact, our survey of social network members indicates that up to 99.8% of the initial contacts made by a baffled business user never result in any "serious business communication" beyond the friendship-request-approved stage.
e. Ghost Membership. Once a number of friends have been accumulated and the baffled user is left with disappointing results in terms of both time spent and financial results, boredom and the resignation of failure sets in, resulting in very little to no additional footprint on the network.
f. Excited by New Gadgets. The baffled user gets excited at the introduction of new gadgets that facilitate the making of new "friends"; that is, of course, until the novelty eventually wears off and the typical wasted time and disappointing financial results set in.
2. The Transformative Business User. The social network is a godsend for those who: (1) are intelligent, forward-looking, astute, bold, daring, outgoing, charming, and charismatic; (2) understand the power of this medium to transform lives, businesses and industries; and (3) see it as an ideal avenue for easily entering into new and lucrative business partnerships and alliances, as well as form powerful friendships. This individual--the transformative user--is not only content with accumulating a list of "friends", but will actually go through the effort of mining all contact data for strategic research and business development purposes; as well as initiate appropriate contact with targeted group members at a meaningful level and in some fashion or another. This could be in the form of phone calls, emails, videoconferences, face-to-face meetings at a local level, or a combination thereof. This individual is (1) not intimidated by arcane or nonsensical network rules, (2) is not afraid to "sell", (3) is willing to take acceptable risks, and (4) is very comfortable in his/her own skin.
Transformative Business User Trends:
a. Limited Number of Social Networks. The transformative user belongs to a few social networks and accumulates a "manageable" number of "serious and bona fide friends."
b. Part of a Coordinated Business Strategy with Corporate Buy-in. The transformative user is able to evangelize the benefits of the social network to the powers that be and able to secure social network marketing as a line item in the overall marketing budget.
c. Active Social and Business Interaction. In addition to making the initial contact, a significant amount of time is spent toward developing and nurturing a "limited" and "qualitative" number of new and "bona fide friendships" for both short-term and long-term economic benefits.
d. Focus on Organizing Group or Personal Network. The transformative user focuses on implementing a coordinated and concentrated effort to organize their group or personal network for business development purposes. Primary means of interaction include audio or web-based teleconferences and local face-to-face events.
e. Active Membership. The transformative user is not only actively engaged in developing relationships but also has an interest in the overall development and success of the social network. Their footprint on the network extends way beyond their individual group or personal network.
f. Excited by Practical Gadgets. The transformative user gets excited at the introduction of "practical" gadgets that enhance the "relationship building" experience.
3. The Reluctant Business User. The social network has very little appeal to those who, in general, are (1) entrenched in the old tried and true ways of doing business and are currently relatively successful or star performers; (2) are technology agnostic or indifferent to new technology and normally fall in the "late adopters" category; (3) more or less maintain a relatively fast-paced to very hectic brick and mortar schedule which leaves very little time for experimenting on the internet; and (4) are reluctant to take risks which could impact their careers. This individual is quite content to belong to one or two networks with only a "handful" of "friends."
Reluctant Business User Trends:
a. One or Two Social Networks. The rare user belongs to one or possibly two social networks and accumulates only a handful of "friends."
b. Total Lack of Active Social Interaction. Outside of making the initial contact, no time is spent developing or nurturing any sort of friendships or relationships.
c. Ghost Membership. Outside of making the initial contact, additional footprint on the network ranges from nil to none.
d. No Interest in New or Practical Gadgets. The reluctant user is neither impressed with, and nor cares about, new gadgets.
Usefulness of Social Network to The Government User
From a government user standpoint, the social network is useful to 2 segments of government users:
1. The Information-Centric Government User. The social network is a magnet for government administrators and members who are primarily interested in either sharing, disseminating, or obtaining info among and across related groups or silos of interest.
Information-Centric Government User Trends:
a. One or Two Social Networks. The information user belongs to one or two social networks; is more interested in being part of a group instead of accumulating a long list of "friends."
b. Moderate Social Interaction. A moderate amount of time is spent toward developing a "limited" but "qualitative" number of contacts for information sharing purposes.
c. Active Membership. The information user is actively engaged in either obtaining, sharing, or disseminating info on the network.
d. Interest in New and Practical Gadgets.
2. The Organizational Government User. The social network is a bedrock of innovation for technologists, a Shangri-La for policy makers and administrators dealing with and seeking solutions to complex issues.
Organizational User Trends:
a. One Corporate Social Network. The organizational user belongs to one corporate social network acting as an internal "think tank"; is primarily interested in leveraging the corporate social network for organization-related needs.
b. Part of a Coordinated Organizational Strategy. The organizational user has a specific mandate from the powers that be to leverage the power of the social network in an organized fashion in order to attain organizational goals.
c. Extensive Social Interaction. An extensive amount of time is spent toward developing a "qualitative" number of contacts in order to achieve organizational objectives.
d. Active Membership. The organizational user is an active and integral member of a team with clear and well-defined objectives; a sort of collegial body.
e. Interest in New and Practical Gadgets.
Usefulness of Social Network to The NGO User
From an NGO (non-profit organization) standpoint, the social network is useful to 2 segments of non-profit users:
1. The Information-Centric NGO User. The social network is a magnet for NGO administrators and members who are primarily interested in sharing information with their members and donor base as well as the facilitation of a flow and exchange of information between donors and management.
Information-Centric NGO User Trends:
a. One or Two Social Networks. The information user belongs to one or two social networks; is more interested in being part of a group instead of accumulating a long list of "friends."
b. Moderate Social Interaction. A moderate amount of time is spent toward developing a "limited" but "qualitative" number of contacts for information sharing purposes.
c. Active Membership. The information user is actively engaged in either obtaining, sharing, or disseminating info on the network.
d. Interest in New and Practical Gadgets.
2. The Fundraising NGO User. The social network is the holy grail for fundraisers seeking to establish and maintain an active and loyal donor base via instant and interactive online communication.
Fundraising NGO User Trends:
a. Issue-Oriented Social Networks. The fundraising user belongs to a limited number of issue-oriented social networks and is very interested in accumulating a long list of "friends."
b. Active Social Interaction. A significant amount of time is spent toward developing an qualitative list of contacts for fundraising purposes.
c. Active Membership. The fundraising user is actively engaged in either obtaining, sharing, or disseminating info on the network.
d. Interest in New and Practical Gadgets. The fundraising user is particularly interested in tools that will advance donor database collection, donor giving and donor loyalty.
The New Phenomena: Virtual Organizations
So what is this new phenomena we speak of and why is it so important in the overall scheme of things? This new phenomena is a trend toward organizing these social networks in such a way that they begin to slowly take on the characteristics of a virtual organization, which we'll discuss later in greater detail. What is more surprising is the fact that this trend flows from both directions: the social network and the user. However, that being said, this trend is only applicable to a certain segment of personal, business, government, and NGO users--as described above--and they are as follows: (1) The Practical Personal User, (2) The Transformative Business User, (3) The Organizational Government User, and (4) The Fundraising NGO User.
Now, that we know who these virtual organization trendsetters are, let's talk briefly about 3 of the 5 main characteristics of a virtual organization that they are beginning to exhibit, albeit in some crude fashion or another: (1) Structure, (2) Discipline, and (3) Communication.
STRUCTURE. With respect to structure, we're beginning to see the formation of a rudimentary organizational structure--a GlobaLocal structure--within some of these social networks, social network groups and personal networks of individual members. Let's review examples of 3 different types of GlobaLocal structures:
The GlobaLocal Network Structure:
The GlobaLocal Network Structure is an organizational structure setup at the social network "corporate" level that is designed to directly benefit the organization as a whole. For example, XING, a social business network based in Hamburg, Germany, has in place an Ambassador program which establishes "official" XING groups at the local level in major cities worldwide; for the primary purpose of organizing "official" offline events designed to plant solid physical roots--as well as to promote the XING brand--at the local level. It is a formal relationship with rules, regulations and performance criteria.
The GlobaLocal Group Structure:
The GlobaLocal Group Structure is an organizational structure set up at the social network "group" level that is designed to benefit a particular group within the social network. In this particular example, SICU (Synergy Integrated - Connects the Unconnected)--a group within XING--has formed a rudimentary version of a virtual organization titled "SICU SSG" (SICU Synergy Solutions Group) so that members of the group can effectively form highly dynamic "think tanks" and "service cluster teams" that allow them to (1) develop a shared strategy; (2) make use of their combined resources, core competencies, creativity, and connectivity; and (3) rely heavily on each other in order to accomplish their mission and stated business goals.
GlobaLocal Personal Network Structure:
The GlobaLocal Personal Network Structure is an organizational structure set up at the "personal network" level of an individual member that is designed to primarily benefit that member. This personal network consists of "friends", whether or not they belong to any group on the network, who have requested to be connected to that individual member and become part of their "personal network." In this example, Jane Doe (fictitious name of a real person) seeks to establish weekly and monthly online and offline meetings with certain members of her personal network on XING in order to energize her base of contacts and generate mutually beneficial opportunities. These meetings are consistent; highly organized; have a clear agenda; and are focused on performance and results.
DISCIPLINE. No organization can exist without discipline. In all three (3) previously cited examples of structure, they all seem to strive, more or less,
toward the adoption or maintenance of some level of discipline although they are not really sure on how far they can go and how much to impose. Discipline--whether
it is self-imposed or externally imposed; or online vs. in a brick and mortar environment--is a necessity for any type of organization.
COMMUNICATION. Effective and consistent communication, as well as the proper means of delivery, are a "must" in a virtual environment. Again, as noted in all previously cited examples of structure, today's available tools (i.e. free or very cheap long distance phone service, free teleconference, free web-collaboration tools, 'e.g., Skype, GoogleDocs, Yugma, Microsoft SharedView') are more than enough to facilitate communication and cooperation between all parties. All that remains to complete the circle is an effective communicator with excellent verbal, written, and oratory communication skills.
We will not attempt to cover the two (2) remaining main characteristics of a virtual organization since they fall outside the scope of this discussion, however, more information regarding virtual organization management can be obtained at http://www.virtualorganizationinstitute.com
So Where Do We Go From Here?
Without a doubt, social networks are on a slow march toward an inexorable quest to virtual organize out of practical and financial necessity. Although this march is currently being spearheaded by an elite group of networks and users, as well as the leading virtual organization management education provider, Virtual Organization Institute, the next five (5) years portend to be an exciting period of growth and maturation for social networks and the virtual organization industry as a whole as these networks metamorphose and evolve into virtual organizations. This period of maturation will lead to a broad acceptance and adoption of virtual organizations by all existing and new social networks and all classes of users within the next 8-10 years. History is being made and it's really an exciting time for all.
ABOUT AUTHOR: Pierre Coupet is the Founder, Chairman, CEO & Doctor of Virtual Organization Management at Virtual Organization Management Institute; and the founder of the modern virtual organization management discipline pioneered since 1997. To contact the author, call 818-804-5959 or send email directly to chairman@virtualorganizationinstitute.com
Copyright 2008. Pierre Coupet, Virtual Organization Management Institute, NetWEB Elite Solutions, Inc. Cannot be reproduced without permission. All rights are reserved.
The question now before us is: What is this new phenomena and where do we go from here? But before we can even attempt to answer that question, a brief evaluation of the usefulness of social networks and related user trends must be conducted with respect to the the following user groups: (1) The Personal User, (2) The Business User, (3) The Government User, and (4) The NGO User.
Usefulness of Social Network to The Personal User
From a personal user standpoint, the social network is useful to 3 segments of personal users:
1. The Magical Personal User. The social network is a great safety net (or curtain to hide behind of) for those who are introverted and afraid, unable, or unwilling to easily enter into new relationships or form new friendships. Through the social network, this individual can--as if it were magic--instantly achieve the dream and illusion of having hundreds or thousands of "friends" with just a few computer keystrokes and mouse clicks. There are no risks of being turned down and no embarassments to suffer from. The person making the "friendship" request will never receive a "turned down" message, only good news that the request has been approved, which is usually the case.
Magical Personal User Trends:
a. Social-Network-Hop. The magical user tends to engage in social-network-hop by enrolling in as many social networks as possible and accumulating as many "friends" as time will allow.
b. Lack of Active Social Interaction. Outside of making the initial contact, very little time is spent toward nurturing any sort of friendship with any member of their group. In fact, our survey of social network members indicates that up to 99.5% of the initial contacts made by a member never result in any additional communication beyond the friendship-request-approved stage.
c. Ghost Membership. Once a number of friends have been accumulated, boredom sets in, resulting in very little to no additional footprint on the network.
d. Excited by New Gadgets. The magical user gets excited at the introduction of new gadgets that facilitate the making of new "friends"; that is, of course, until the novelty eventually wears off.
2. The Practical Personal User. The social network is a godsend for those who are extroverted, outgoing, charming, and charismatic; those who see this medium as an ideal avenue for easily entering into new relationships as well as forming new friendships for social or career enhancement purposes. This individual is not just content on accumulating a list of "friends", but will actually go through the effort of trying to make contact with as many like-minded group members at a meaningful level and in some fashion or another. This could be in the form of phone calls, emails, videoconferences, face-to-face meetings at a local level, or a combination thereof. This individual--a practical personal user--is not afraid to take risks and is very comfortable in his/her own skin.
Practical Personal User Trends:
a. Limited Number of Social Networks. The practical user belongs to a few social networks and accumulates a "manageable" number of "friends."
b. Active Social Interaction. In addition to making the initial contact, a significant amount of time is spent toward developing and nurturing a "limited" number of new and "bona fide friendships" in anticipation of real payoffs from these interactions.
c. Active Membership. The practical user is not only actively engaged in developing relationships but also has an interest in the overall development and success of the social network. Their footprint on the network extends way beyond their individual group.
d. Excited by Practical Gadgets. The practical user gets excited at the introduction of "practical" gadgets that enhance the "relationship building" experience.
3. The Rarefied Personal User. The social network has very little appeal to those who, in general, are (1) more or less very static in terms of personal relationships, (2) indifferent to new technology and normally fall in the "late adopters" category, and (3) more or less maintain a very or sufficiently active brick and mortar lifestyle; which leaves them very little time for fiddling on the internet. Therefore, these individuals don't really feel the need to belong to a network. This individual--a rarefied user--is quite content to belong to one network with only a "handful" of "friends" that he/she will most likely never get a chance to communicate with.
Rarefied Personal User Trends:
a. One or Two Social Networks. The rarefied user belongs to one or possibly two social networks and accumulates only a handful of "friends."
b. Total Lack of Active Social Interaction. Outside of making the initial contact, no time is spent developing or nurturing any sort of friendships or relationships.
c. Ghost Membership. Outside of making the initial contact, additional footprint on the network ranges from nil to none.
d. No Interest in New or Practical Gadgets. The rare user is neither impressed with, and nor cares about, new or practical gadgets.
Usefulness of Social Network to The Business User
From a business user standpoint, the social network is useful to 3 segments of business users:
1. The Baffled Business User. The social network is a very complex and confusing landscape to those who are aware of its potential benefits but nonetheless are baffled as to how they can tap into this powerful medium to increase revenues. They are intimidated by social network rules and regulations; are afraid of being accused of spamming or engaging in advertising and "self-promotion." Just as parenting is something that one learns on the job and no parental training courses are required in order to have children, so it is for the baffled user who aspires to be a "social network marketer."
Baffled Business User Trends:
a. Social-Network-Hop. The baffled user tends to hop from one social network to another without any clear sense of direction or business strategy. Their motto is "make friends and let's see what happens."
b. Lone Ranger Effort with No Corporate Buy-in. Typically an individual effort and not part of an organization's business development strategy and budget allocation.
c. Engage in Useless and Idle Chatter. The baffled user believes in the Network Contributor Myth which espouses that your primary reason for becoming a member of a social network is to freely contribute your knowledge and expertise and that any business communication which falls outside that scope may be considered spam, advertising or self-promotion. As a result, the baffled user is left with no choice but to engage in a lot of useless and idle chatter that makes no business sense whatsoever.
d. Reluctance to Seriously Engage. Outside of making the initial contact, very little time is spent toward nurturing any sort of "serious business relationship" with any member of their personal network due to a genuine fear of being labeled a spammer, advertiser, and self-promoter. But, most importantly, the reluctance is due to the fact that the baffled user does not really know how to organize their personal network and where to begin. In fact, our survey of social network members indicates that up to 99.8% of the initial contacts made by a baffled business user never result in any "serious business communication" beyond the friendship-request-approved stage.
e. Ghost Membership. Once a number of friends have been accumulated and the baffled user is left with disappointing results in terms of both time spent and financial results, boredom and the resignation of failure sets in, resulting in very little to no additional footprint on the network.
f. Excited by New Gadgets. The baffled user gets excited at the introduction of new gadgets that facilitate the making of new "friends"; that is, of course, until the novelty eventually wears off and the typical wasted time and disappointing financial results set in.
2. The Transformative Business User. The social network is a godsend for those who: (1) are intelligent, forward-looking, astute, bold, daring, outgoing, charming, and charismatic; (2) understand the power of this medium to transform lives, businesses and industries; and (3) see it as an ideal avenue for easily entering into new and lucrative business partnerships and alliances, as well as form powerful friendships. This individual--the transformative user--is not only content with accumulating a list of "friends", but will actually go through the effort of mining all contact data for strategic research and business development purposes; as well as initiate appropriate contact with targeted group members at a meaningful level and in some fashion or another. This could be in the form of phone calls, emails, videoconferences, face-to-face meetings at a local level, or a combination thereof. This individual is (1) not intimidated by arcane or nonsensical network rules, (2) is not afraid to "sell", (3) is willing to take acceptable risks, and (4) is very comfortable in his/her own skin.
Transformative Business User Trends:
a. Limited Number of Social Networks. The transformative user belongs to a few social networks and accumulates a "manageable" number of "serious and bona fide friends."
b. Part of a Coordinated Business Strategy with Corporate Buy-in. The transformative user is able to evangelize the benefits of the social network to the powers that be and able to secure social network marketing as a line item in the overall marketing budget.
c. Active Social and Business Interaction. In addition to making the initial contact, a significant amount of time is spent toward developing and nurturing a "limited" and "qualitative" number of new and "bona fide friendships" for both short-term and long-term economic benefits.
d. Focus on Organizing Group or Personal Network. The transformative user focuses on implementing a coordinated and concentrated effort to organize their group or personal network for business development purposes. Primary means of interaction include audio or web-based teleconferences and local face-to-face events.
e. Active Membership. The transformative user is not only actively engaged in developing relationships but also has an interest in the overall development and success of the social network. Their footprint on the network extends way beyond their individual group or personal network.
f. Excited by Practical Gadgets. The transformative user gets excited at the introduction of "practical" gadgets that enhance the "relationship building" experience.
3. The Reluctant Business User. The social network has very little appeal to those who, in general, are (1) entrenched in the old tried and true ways of doing business and are currently relatively successful or star performers; (2) are technology agnostic or indifferent to new technology and normally fall in the "late adopters" category; (3) more or less maintain a relatively fast-paced to very hectic brick and mortar schedule which leaves very little time for experimenting on the internet; and (4) are reluctant to take risks which could impact their careers. This individual is quite content to belong to one or two networks with only a "handful" of "friends."
Reluctant Business User Trends:
a. One or Two Social Networks. The rare user belongs to one or possibly two social networks and accumulates only a handful of "friends."
b. Total Lack of Active Social Interaction. Outside of making the initial contact, no time is spent developing or nurturing any sort of friendships or relationships.
c. Ghost Membership. Outside of making the initial contact, additional footprint on the network ranges from nil to none.
d. No Interest in New or Practical Gadgets. The reluctant user is neither impressed with, and nor cares about, new gadgets.
Usefulness of Social Network to The Government User
From a government user standpoint, the social network is useful to 2 segments of government users:
1. The Information-Centric Government User. The social network is a magnet for government administrators and members who are primarily interested in either sharing, disseminating, or obtaining info among and across related groups or silos of interest.
Information-Centric Government User Trends:
a. One or Two Social Networks. The information user belongs to one or two social networks; is more interested in being part of a group instead of accumulating a long list of "friends."
b. Moderate Social Interaction. A moderate amount of time is spent toward developing a "limited" but "qualitative" number of contacts for information sharing purposes.
c. Active Membership. The information user is actively engaged in either obtaining, sharing, or disseminating info on the network.
d. Interest in New and Practical Gadgets.
2. The Organizational Government User. The social network is a bedrock of innovation for technologists, a Shangri-La for policy makers and administrators dealing with and seeking solutions to complex issues.
Organizational User Trends:
a. One Corporate Social Network. The organizational user belongs to one corporate social network acting as an internal "think tank"; is primarily interested in leveraging the corporate social network for organization-related needs.
b. Part of a Coordinated Organizational Strategy. The organizational user has a specific mandate from the powers that be to leverage the power of the social network in an organized fashion in order to attain organizational goals.
c. Extensive Social Interaction. An extensive amount of time is spent toward developing a "qualitative" number of contacts in order to achieve organizational objectives.
d. Active Membership. The organizational user is an active and integral member of a team with clear and well-defined objectives; a sort of collegial body.
e. Interest in New and Practical Gadgets.
Usefulness of Social Network to The NGO User
From an NGO (non-profit organization) standpoint, the social network is useful to 2 segments of non-profit users:
1. The Information-Centric NGO User. The social network is a magnet for NGO administrators and members who are primarily interested in sharing information with their members and donor base as well as the facilitation of a flow and exchange of information between donors and management.
Information-Centric NGO User Trends:
a. One or Two Social Networks. The information user belongs to one or two social networks; is more interested in being part of a group instead of accumulating a long list of "friends."
b. Moderate Social Interaction. A moderate amount of time is spent toward developing a "limited" but "qualitative" number of contacts for information sharing purposes.
c. Active Membership. The information user is actively engaged in either obtaining, sharing, or disseminating info on the network.
d. Interest in New and Practical Gadgets.
2. The Fundraising NGO User. The social network is the holy grail for fundraisers seeking to establish and maintain an active and loyal donor base via instant and interactive online communication.
Fundraising NGO User Trends:
a. Issue-Oriented Social Networks. The fundraising user belongs to a limited number of issue-oriented social networks and is very interested in accumulating a long list of "friends."
b. Active Social Interaction. A significant amount of time is spent toward developing an qualitative list of contacts for fundraising purposes.
c. Active Membership. The fundraising user is actively engaged in either obtaining, sharing, or disseminating info on the network.
d. Interest in New and Practical Gadgets. The fundraising user is particularly interested in tools that will advance donor database collection, donor giving and donor loyalty.
The New Phenomena: Virtual Organizations
So what is this new phenomena we speak of and why is it so important in the overall scheme of things? This new phenomena is a trend toward organizing these social networks in such a way that they begin to slowly take on the characteristics of a virtual organization, which we'll discuss later in greater detail. What is more surprising is the fact that this trend flows from both directions: the social network and the user. However, that being said, this trend is only applicable to a certain segment of personal, business, government, and NGO users--as described above--and they are as follows: (1) The Practical Personal User, (2) The Transformative Business User, (3) The Organizational Government User, and (4) The Fundraising NGO User.
Now, that we know who these virtual organization trendsetters are, let's talk briefly about 3 of the 5 main characteristics of a virtual organization that they are beginning to exhibit, albeit in some crude fashion or another: (1) Structure, (2) Discipline, and (3) Communication.
STRUCTURE. With respect to structure, we're beginning to see the formation of a rudimentary organizational structure--a GlobaLocal structure--within some of these social networks, social network groups and personal networks of individual members. Let's review examples of 3 different types of GlobaLocal structures:
The GlobaLocal Network Structure:
The GlobaLocal Network Structure is an organizational structure setup at the social network "corporate" level that is designed to directly benefit the organization as a whole. For example, XING, a social business network based in Hamburg, Germany, has in place an Ambassador program which establishes "official" XING groups at the local level in major cities worldwide; for the primary purpose of organizing "official" offline events designed to plant solid physical roots--as well as to promote the XING brand--at the local level. It is a formal relationship with rules, regulations and performance criteria.
The GlobaLocal Group Structure:
The GlobaLocal Group Structure is an organizational structure set up at the social network "group" level that is designed to benefit a particular group within the social network. In this particular example, SICU (Synergy Integrated - Connects the Unconnected)--a group within XING--has formed a rudimentary version of a virtual organization titled "SICU SSG" (SICU Synergy Solutions Group) so that members of the group can effectively form highly dynamic "think tanks" and "service cluster teams" that allow them to (1) develop a shared strategy; (2) make use of their combined resources, core competencies, creativity, and connectivity; and (3) rely heavily on each other in order to accomplish their mission and stated business goals.
GlobaLocal Personal Network Structure:
The GlobaLocal Personal Network Structure is an organizational structure set up at the "personal network" level of an individual member that is designed to primarily benefit that member. This personal network consists of "friends", whether or not they belong to any group on the network, who have requested to be connected to that individual member and become part of their "personal network." In this example, Jane Doe (fictitious name of a real person) seeks to establish weekly and monthly online and offline meetings with certain members of her personal network on XING in order to energize her base of contacts and generate mutually beneficial opportunities. These meetings are consistent; highly organized; have a clear agenda; and are focused on performance and results.
DISCIPLINE. No organization can exist without discipline. In all three (3) previously cited examples of structure, they all seem to strive, more or less,
toward the adoption or maintenance of some level of discipline although they are not really sure on how far they can go and how much to impose. Discipline--whether
it is self-imposed or externally imposed; or online vs. in a brick and mortar environment--is a necessity for any type of organization.
COMMUNICATION. Effective and consistent communication, as well as the proper means of delivery, are a "must" in a virtual environment. Again, as noted in all previously cited examples of structure, today's available tools (i.e. free or very cheap long distance phone service, free teleconference, free web-collaboration tools, 'e.g., Skype, GoogleDocs, Yugma, Microsoft SharedView') are more than enough to facilitate communication and cooperation between all parties. All that remains to complete the circle is an effective communicator with excellent verbal, written, and oratory communication skills.
We will not attempt to cover the two (2) remaining main characteristics of a virtual organization since they fall outside the scope of this discussion, however, more information regarding virtual organization management can be obtained at http://www.virtualorganizationinstitute.com
So Where Do We Go From Here?
Without a doubt, social networks are on a slow march toward an inexorable quest to virtual organize out of practical and financial necessity. Although this march is currently being spearheaded by an elite group of networks and users, as well as the leading virtual organization management education provider, Virtual Organization Institute, the next five (5) years portend to be an exciting period of growth and maturation for social networks and the virtual organization industry as a whole as these networks metamorphose and evolve into virtual organizations. This period of maturation will lead to a broad acceptance and adoption of virtual organizations by all existing and new social networks and all classes of users within the next 8-10 years. History is being made and it's really an exciting time for all.
ABOUT AUTHOR: Pierre Coupet is the Founder, Chairman, CEO & Doctor of Virtual Organization Management at Virtual Organization Management Institute; and the founder of the modern virtual organization management discipline pioneered since 1997. To contact the author, call 818-804-5959 or send email directly to chairman@virtualorganizationinstitute.com
Copyright 2008. Pierre Coupet, Virtual Organization Management Institute, NetWEB Elite Solutions, Inc. Cannot be reproduced without permission. All rights are reserved.
Tuesday, April 8, 2008
From Web 2.0 to Web Infinity with Virtual Organization Management
Virtual Organization Management exponentially accelerates the evolution of the Web by leaps and bounds. Although we're already in Web 3.0 stage---the processes and procedures tinkering stage---many of our colleagues are still talking Web 2.0--the social network stage. Nonetheless, regardless of which numeric [x.x] we attach at the end of the word "Web", we will never be able to truly tap into the FULL power and potential of the Web, which I call "Infinity", until we first understand and adopt the virtual organization management concept.
I guess the first thing that most likely comes to the mind of many is, "Wow, that's a really loaded statement!" To make my point, let me take that initial statement a bit further with the following Precious Water and Glass-Container analogy:
All that the Web has to offer is equivalent to that PRECIOUS WATER we use to not only quench our thirst but also for a countless number of other uses and applications. But Virtual Organization Management is the GLASS or CONTAINER we use to hold that precious water. Without that glass or container, we will never really be able to harness the full power, potential, and benefits of that water.
Right now, we're currently in the midst of a transition--a serious disruption--that no one is quite sure how to deal with. After all, what the HELL is a virtual organization or a virtual environment and why do we need virtual organization management? Almost everyone seems to understand the meaning of the words "Technology, Web Technology, the Internet, Blog, etc.," however, most of us are not quite sure as to where this is really headed, hence, the confusion about what to do and what sort of new processes should be put in place in order to adapt to and set the stage for this new world; a new world that is rapidly evolving right there in front of our eyes, with no end in sight. As you can see, this uncertainty keeps us in a state of limbo, without any sense of urgency, even though the alarm bells are ringing all over and everyone is talking "globalization" and "adaptation."
Our view is that there is NO uncertainty with respect to where the world is headed. At the risk of sounding INSANE, it is clear on our end that we are heading toward a near 100% virtual world. A revolution of gigantic proportions--a transformation unlike anything the world has ever experienced---and a paradigm shift from the way we are accustomed to doing things.
That's right, with the exception of construction, manufacturing, transportation, hospitality, and other industries which require hard boots on the ground and a brick and mortar presence, these huge tower buildings will one day become relics of the past--architectural landmarks. A lot of them will be transformed into virtual data centers, although most new data centers will be built underground in highly secure, fire-proof and blast-protected bunkers.
Homes will have to be redesigned differently in order to adjust to the realities of the new workforce. Shopping centers will radically be transformed into entertainment centers. After all, form follows function. Employment and tax laws and benefits will have to be revised or be entirely scrapped off the books. Compensation and benefits formulas will require drastic overhauls. There will be a Global Virtualization-eCommerce Renaissance and prosperity shall flourish and abound in every corner of the globe. Our entire way of life will be affected.
Today's methods of warfare will seem so archaic and primitive. Wars will no longer be fought on the battleground resulting in lost lives and limbs and destruction of physical infrastructure. Rather, they will be fought in a virtual environment between virtual networks with crippling and deadly accuracy. The first such world war will be called Virtual Network Apocalypse I.
Children will be taught about virtual organization management during pre-school and kindergarten in order to prepare them for the new world, just the way we begin to prepare them today at that age for today's brick and mortar world. We see a future whereby the morning and afternoon rush hour traffic congestion is a THING OF THE PAST, some distant memory.
This future, my friends, is, relatively speaking, all possible within a short number of years with Virtual Organization Management--NOT Virtual Team Consulting--and those who begin to prepare for it TODAY will reap huge rewards and fortunes that are unimaginable by today's standards.
At the risk of sounding alarmist, the ramifications for our entire global civilization are huge and astounding across the board. The adoption of Virtual Organization Management will generate not only tidal waves-but also huge tsunamis-of changes that will engulf and wash away those who refused to heed the call to prepare for the changes coming our way.
For additional information regarding Virtual Organization Management, go to: http://www.virtualorganizationinstitute.com/
Happy Hyperthinking!
Pierre Coupet
Founder, Chairman, CEO & Doctor of Virtual Organization Management
Virtual Organization Management Institute
http://www.virtualorganizationinstitute.com/
tel. 818-804-5959; skype: Virtual.Organization.Management
corporate@virtualorganizationinstitute.com
Copyright 2008. Pierre Coupet, Virtual Organization Management Institute, & NetWEB Elite Solutions, Inc. Cannot be reproduced without permission. All rights are reserved.
I guess the first thing that most likely comes to the mind of many is, "Wow, that's a really loaded statement!" To make my point, let me take that initial statement a bit further with the following Precious Water and Glass-Container analogy:
All that the Web has to offer is equivalent to that PRECIOUS WATER we use to not only quench our thirst but also for a countless number of other uses and applications. But Virtual Organization Management is the GLASS or CONTAINER we use to hold that precious water. Without that glass or container, we will never really be able to harness the full power, potential, and benefits of that water.
Right now, we're currently in the midst of a transition--a serious disruption--that no one is quite sure how to deal with. After all, what the HELL is a virtual organization or a virtual environment and why do we need virtual organization management? Almost everyone seems to understand the meaning of the words "Technology, Web Technology, the Internet, Blog, etc.," however, most of us are not quite sure as to where this is really headed, hence, the confusion about what to do and what sort of new processes should be put in place in order to adapt to and set the stage for this new world; a new world that is rapidly evolving right there in front of our eyes, with no end in sight. As you can see, this uncertainty keeps us in a state of limbo, without any sense of urgency, even though the alarm bells are ringing all over and everyone is talking "globalization" and "adaptation."
Our view is that there is NO uncertainty with respect to where the world is headed. At the risk of sounding INSANE, it is clear on our end that we are heading toward a near 100% virtual world. A revolution of gigantic proportions--a transformation unlike anything the world has ever experienced---and a paradigm shift from the way we are accustomed to doing things.
That's right, with the exception of construction, manufacturing, transportation, hospitality, and other industries which require hard boots on the ground and a brick and mortar presence, these huge tower buildings will one day become relics of the past--architectural landmarks. A lot of them will be transformed into virtual data centers, although most new data centers will be built underground in highly secure, fire-proof and blast-protected bunkers.
Homes will have to be redesigned differently in order to adjust to the realities of the new workforce. Shopping centers will radically be transformed into entertainment centers. After all, form follows function. Employment and tax laws and benefits will have to be revised or be entirely scrapped off the books. Compensation and benefits formulas will require drastic overhauls. There will be a Global Virtualization-eCommerce Renaissance and prosperity shall flourish and abound in every corner of the globe. Our entire way of life will be affected.
Today's methods of warfare will seem so archaic and primitive. Wars will no longer be fought on the battleground resulting in lost lives and limbs and destruction of physical infrastructure. Rather, they will be fought in a virtual environment between virtual networks with crippling and deadly accuracy. The first such world war will be called Virtual Network Apocalypse I.
Children will be taught about virtual organization management during pre-school and kindergarten in order to prepare them for the new world, just the way we begin to prepare them today at that age for today's brick and mortar world. We see a future whereby the morning and afternoon rush hour traffic congestion is a THING OF THE PAST, some distant memory.
This future, my friends, is, relatively speaking, all possible within a short number of years with Virtual Organization Management--NOT Virtual Team Consulting--and those who begin to prepare for it TODAY will reap huge rewards and fortunes that are unimaginable by today's standards.
At the risk of sounding alarmist, the ramifications for our entire global civilization are huge and astounding across the board. The adoption of Virtual Organization Management will generate not only tidal waves-but also huge tsunamis-of changes that will engulf and wash away those who refused to heed the call to prepare for the changes coming our way.
For additional information regarding Virtual Organization Management, go to: http://www.virtualorganizationinstitute.com/
Happy Hyperthinking!
Pierre Coupet
Founder, Chairman, CEO & Doctor of Virtual Organization Management
Virtual Organization Management Institute
http://www.virtualorganizationinstitute.com/
tel. 818-804-5959; skype: Virtual.Organization.Management
corporate@virtualorganizationinstitute.com
Copyright 2008. Pierre Coupet, Virtual Organization Management Institute, & NetWEB Elite Solutions, Inc. Cannot be reproduced without permission. All rights are reserved.
Global Virtual Organization Management Membership Survey
Greetings Colleagues,
Virtualization and globalization are at the top of almost every single company's agenda these days.
I am conducting a very brief 3-5 minute global virtual organization management membership survey and would appreciate your assistance. Please click on the following link or copy and paste it into your browser:
http://www.makesurvey.net/cgi-bin/survey.dll/CEADEC5D43E6432BBAC3B2F188881843
As a token of my appreciation, you will receive, upon completion of the survey on April 30, 2008, a special link that will provide you with the results of the survey once they have been tabulated as well as a valuable surprise gift.
Thank you, in advance, for your time, assistance and cooperation.
Best regards,
Pierre Coupet
Founder, CEO & Doctor of Virtual Organization Management
Virtual Organization Management Institute
http://www.virtualorganizationinstitute.com
tel. 818-804-5959; skype: Virtual.Organization.Management
corporate@virtualorganizationinstitute.com
Virtual Organization Management Institute - The world's leading and only global professional association, think tank, educational institute, certification provider, and global event producer solely dedicated to the virtual organization management and recruitment discipline -- http://virtualorganizationinstitute.com
Virtualization and globalization are at the top of almost every single company's agenda these days.
I am conducting a very brief 3-5 minute global virtual organization management membership survey and would appreciate your assistance. Please click on the following link or copy and paste it into your browser:
http://www.makesurvey.net/cgi-bin/survey.dll/CEADEC5D43E6432BBAC3B2F188881843
As a token of my appreciation, you will receive, upon completion of the survey on April 30, 2008, a special link that will provide you with the results of the survey once they have been tabulated as well as a valuable surprise gift.
Thank you, in advance, for your time, assistance and cooperation.
Best regards,
Pierre Coupet
Founder, CEO & Doctor of Virtual Organization Management
Virtual Organization Management Institute
http://www.virtualorganizationinstitute.com
tel. 818-804-5959; skype: Virtual.Organization.Management
corporate@virtualorganizationinstitute.com
Virtual Organization Management Institute - The world's leading and only global professional association, think tank, educational institute, certification provider, and global event producer solely dedicated to the virtual organization management and recruitment discipline -- http://virtualorganizationinstitute.com
Saturday, January 26, 2008
Virtualization Convergence
With respect to the net, Convergence is akin to searching for and discovering the Holy Grail. I don't believe its power is understood as it should be. I've spent 10 years evangelizing on that concept and we're just now beginning to make some headway with Corporate America. It's finally catching on.
For example, the main challenge today facing ALL organizations worldwide is how to respond or adapt to changes taking place in the global marketplace due to the Virtualization of the Workspace and the Virtualization of the Workforce.
Although great strides have been made by IT with respect to Virtualization of the Workspace through the use of the latest web technologies, virtual collaboration tools, social networks and a host of web-based CMS (content management systems), sales force automation tools, sophisticated financial modeling tools, and instant messaging, etc., very little progress has been made in the area of Virtualization of the Workforce.
Besides token effort in the areas of telecommuting, virtual employment in certain fields, and virtual collaboration by some remote teams or among certain globally dispersed members, there remains a HUGE VOID that needs to be filled with respect to Virtualization of the Workforce.
Once that void is filled and we approach a state of equilibrium, a VIRTUALIZATION CONVERGENCE will take place and create a virtual synergy that will transform [whichever company] that understands its importance into a Virtual Economic Powerhouse (VEP).
That applies to any company in any industry and the bigger the company the better.
Pierre Coupet
CEO & Chief Virtual Organization Architect
http://www.netwebelitesolutions.com/
Founder, Professor & Doctor of Virtual
Organization Management
Virtual Organization Management Institute
http://www.virtualorganizationinstitute.com/
For example, the main challenge today facing ALL organizations worldwide is how to respond or adapt to changes taking place in the global marketplace due to the Virtualization of the Workspace and the Virtualization of the Workforce.
Although great strides have been made by IT with respect to Virtualization of the Workspace through the use of the latest web technologies, virtual collaboration tools, social networks and a host of web-based CMS (content management systems), sales force automation tools, sophisticated financial modeling tools, and instant messaging, etc., very little progress has been made in the area of Virtualization of the Workforce.
Besides token effort in the areas of telecommuting, virtual employment in certain fields, and virtual collaboration by some remote teams or among certain globally dispersed members, there remains a HUGE VOID that needs to be filled with respect to Virtualization of the Workforce.
Once that void is filled and we approach a state of equilibrium, a VIRTUALIZATION CONVERGENCE will take place and create a virtual synergy that will transform [whichever company] that understands its importance into a Virtual Economic Powerhouse (VEP).
That applies to any company in any industry and the bigger the company the better.
Pierre Coupet
CEO & Chief Virtual Organization Architect
http://www.netwebelitesolutions.com/
Founder, Professor & Doctor of Virtual
Organization Management
Virtual Organization Management Institute
http://www.virtualorganizationinstitute.com/
A Paradigm Shift: VISION for Making the Transition from Recruiter to Virtual Organization Recruiter and Virtual Organization Consultant
Every now and then something comes along that revolutionizes an entire industry or brings about a new age. Without having to go all the way back to ancient history, we can refer to some of the most recent events that have taken place during our lifetime and which have shaped the world in a way that none of us babyboomers could have ever imagined.
The advent of the PC in 1974 - which became widely available by IBM in 1981 - was one of them and there is no need to expand on that. It took a number of years for most companies to catch on and realize that this was not simply a toy and that it would soon replace these huge mainframes and expensive workstations they were hooked into. VISION played a key role in some of these companies who became early adopters and led the way.
Moreover, a number of smaller companies who could not afford these huge mainframes and expensive workstations also saw opportunities hitherto unavailable to them and led the way to realize huge efficiencies in productivity and economic returns. Besides the fact that they had nothing to lose, VISION also played a key role in their decision.
Microsoft-Bill Gates's idea to license the operating system - in this case, purely a concept but, nonetheless, "revolutionary" - did more than anything else to bring the PC to the masses at a price they could afford. Besides the fact that necessity played a key role in Bill Gates's thinking - breaking away from a behemoth like IBM and the huge cost of manufacturing PCs, etc., being key factors - VISION was needed to make that decision.
Bill could have never anticipated in a million years that this concept would serve as the foundation for what was about to happen in later years starting from 1990 onward, the birth and rapid expansion of the World Wide Web. I might as well acknowledge Tim Berners-Lee and Marc Andreesen for their VISION of the Web as we know it today.
Which brings us to Today and the Recruitment Industry in particular. These technological advances have completely changed the world and transformed the way we do business on a huge scale. Companies are struggling to attract and recruit the sort of premium talent that they need in order to adapt to these technological changes and the resulting transformation which is rapidly taking place in this new global and interconnected landscape.
The Virtualization of business is taking place at a dizzying rate and, from a technology standpoint, the possibilities are endless in terms of communication, cooperation, and connectivity. Microsoft and others are gung ho on Virtualization of the workspace and virtual collaboration tools. Social networks are all the rage and companies such as ERE.net, LinkedIn, MySpace, Frappr, etc. are sprouting up on almost a daily basis; and even employers are beginning to form social networks that are directly tied in to their website for talent recruitment and marketing purposes.
These technological changes are spawning a whole new set of challenges for executive management, and especially for human resource executives, worldwide. Primary among these challenges are these ever perplexing questions and dilemnas that they are faced with:
How do you harness in a strategic and orderly fashion this ocean of opportunities presented by the virtualization of the workspace? How do you quantify and analyze the results?
What type(s) of services do we need and who are the providers?
The answer to that becomes very difficult due to the thorny issue of language and terminology. We all need language to communicate and there is no clearly defined virtualization lexicon that facilitates a seamless communication process between client and service provider.
Questions pertaining to "What is a Virtual Organization, What is Virtual Organization Management, What is a Virtual Team, Is this Virtual Team Consulting services, Are We considered a Virtual Organization, What is Virtualization, What is Virtualization of the Workforce, What is Virtualization of the Workspace, Is this Virtual Team Recruiting, Is this Virtual Recruiting, Will our Recruiters become Virtual Recruiters working from Home-God forbids, How is Virtual Organization Recruitment different than Virtual Recruiting, We already have or use Organizational Consultants and Human Resources Consultants and how do these roles differ from a Virtual Organization Consultant, etc.," cause a great deal of anxiety to the individuals asking these questions since, for the most part, they have little to absolutely no knowledge of who and where to turn to for answers.
Are there any existing best-next practices, policies and procedures for managing a Virtual Organization?
Are there any existing best-next practices, policies and procedures for recruiting the sort of premium talent that will be able to adapt and thrive in a virtual environment or virtual organization?
What type of assessment tools should be adopted in order to identify the best candidates who will be able to thrive in the new Virtual Organization?
How do we prepare and train our "existing" workforce so it can cope with the increasingly rapid and dizzying rate of virtualization of the organization?
The answer to all these questions lies in Virtual Organization Recruitment and Virtual Organization Management Consulting instead of the old Virtual Team Consulting; that's assuming that certain companies made the big leap to hire Virtual Team Consultants in the first place.
Virtual Team Consulting is engagement specific and deals with a microview of a virtual situation. Whereas, Virtual Organization Management takes a macroview of an entire organization and, as is standard practice with its typical brick and mortar counterparts, seeks to institute best-next practices, policies and procedures for operating in a [virtual] environment. In this instance, the virtual organization acts in parallel with the brick and mortar organization instead of acting as its extension.
These best-next practices, policies and procedures can be gradually implemented throughout an entire organization on a piece by piece basis [e.g. group, department, location, function, etc.] until one is able to achieve a near or completely virtual duplicate of the entire organization. When fully realized at whatever stage (piece) of implementation, the benefits are immense and translate into a direct and positive impact on the bottom line.
Virtual Organization Management is often confused with one of its subsets, Virtual Team Consulting. Virtual Organization Management is light years ahead of virtual team consulting. Once implemented, Virtual Organization Management allows an organization to make a seamless transition from today's Virtual Chaos to the new Virtual Organization which is rapidly taking shape before our very own eyes. It provides the roadmap that an organization needs to follow during this rapid period of Virtualization of the Workspace.
Whereas, Virtual Organization Recruitment allows an organization to identify and recruit the best talent-21st century employees-who are able to adapt and thrive in a virtual environment.
Which brings us back to these HR-related questions previously stated:
What type of virtual organization recruitment guidelines and assessment tools should be adopted in order to identify the best candidates who will be able to thrive in the new Virtual Organization? Are there any existing standards available?
Where is Virtual Organization Recruitment training provided and by whom?
How prepared are today's recruiters - Corporate and Agency Recruiters - in dealing with these new challenges?
The answer is not that obvious. To this date, most recruiters of all stripes and persuasions have been doing a courageous and outstanding job at filling positions for their corporate clients and stakeholders. A great number of them are extremely internet-saavy and very adept at using the latest internet technology and recruitment tools. In fact, many Agency Recruitment firms consider themselves virtual organizations because they have made primary use of the Internet for all communication and activities. Some recruitment firms and RPOs - such as Library Associates based in Beverly Hills, CA - even offer Virtual Team Consulting services to client firms.
However, this is NOT about who can best use internet tools and technologies to recruit more efficiently. Nor is it about Virtual Team Consulting or recruiting candidates who can best use internet tools and technologies. It's really about recruiters recruiting candidates who can adapt and thrive in the new Virtual Organization.
In light of the new challenges that the virtualization of the workspace itself presents, most recruiters are ill-equipped to adequately address the Virtual Organization Recruitment needs of their clients; and their role and responsibilities need to undergo a radical transformation. After all, you cannot give what you don't have.
A paradigm shift must take place: from the role of Corporate or Agency Recruiter to an elevated and very prestigious role of Virtual Organization Recruiter or Virtual Organization Consultant. A role which reflects the demands and greater level of sophistication needed for this new recruiting position. A role that is more consultative in nature and which helps their client develop and put in place these specific guidelines and assessment tools needed to identify the best candidates who will be able to thrive in the new Virtual Organization.
Therefore, every single organization - which intends to aggressively compete in this global market for premium talent, this 21st century employee, in order to develop and or maintain an edge over its nearest competitors - must immediately begin the process of providing Virtual Organization Recruitment Training to its entire recruiting force. This training should be outsourced to a VORT (Virtual Organization Recruitment Trainer) with deep experience in recruiting premium talent for virtual organizations.
And what about the Corporate Workforce itself? Who will train the hundreds of millions of new and existing workers at these companies that are undergoing this rapid virtualization? Should this training be outsourced to a VOMT (Virtual Organization Management Trainer) or be conducted in-house?
At first glance, the most logical answer is for HR to immediately set up a separate Virtual Organization Recruitment and Management Training department entrusted with such task. However, upon closer reflection, the question is, "Who will train the Trainers?"
To that end, NetWEB Elite Solutions, Inc. - a pioneer and inventor of patent-pending best practices, policies and procedures for managing a virtual organization; with deep experience in that field since 1997 - through its newly formed division, Virtual Organization Management Institute-the world's only global professional association and educational institute strictly dedicated to the modern virtual organization management discipline-is the sole and only credible organization in the world leading the virtual organization recruitment and management charge in that effort. A shameless plug for an organization I chair.
With respect to the details of such implementation, the first and most essential task for Human Resources is to rapidly begin the gradual process of providing Virtual Organization Recruitment - NOT Virtual Team Recruitment - training to a new cadre of recruiters as well as to some of its existing recruiters; some of whom will eventually form the core of a new Virtual Organization Recruitment & Management Training department established with the assistance of the virtual organization recruitment and management consulting firm - the VORT/VOMT - upon completion of their training.
Once this in-house Virtual Organization Recruitment & Management Training Department is fully established, as a result of close collaboration between the head of HR and other members of executive management, it should immediately begin to provide Virtual Organization Management training to certain designated senior corporate executives and middle level managers; individuals who have been carefully scrutinized and chosen to comprise a very elite team. These individuals MUST represent the best of the brightest within that organization.
Please note this training should NOT be forced upon these individuals; otherwise, you will have, at best, a mediocre team to begin with; one which will surely result in a disastrous failure. Instead, inclusion on that elite team should be seen and perceived as an acknowledgement of superior performance and exemplary conduct that is above and beyond the call of duty. The success of the first team will lay the groundwork and foundation for the successful implementation of this training throughout the entire organization. Failure is not an option for the simple reason that executive management will not allow room for a second chance.
For a number of critical and very important reasons, the details of which are outside the scope of this treatise, the initial training must be conducted via an audio teleconference-webinar session in order to introduce recruiters to the virtualization lexicon - the language that will be used to communicate with them during the later stages of the virtual organization recruitment training process.
Once this "orientation" training has been completed, it becomes critical that the second stage of training be conducted ONSITE at the client's location. Continuous training is then recommended, although not required, over a minimum 3-6 month period for Virtual Organization Recruitment and, ideally, over a 6-12 month period for Virtual Organization Management.
This new vanguard of Virtual Organization Recruiters, Virtual Organization Consultants, Virtual Organization Management Consultants, and corporate managers trained on that subject is critically needed NOW at companies at all levels and, from all indications based on previous and current experience, there is a groundswell of support in both directions - from top to bottom and from the bottom up - for this change to take place in certain sectors of the corporate world.
To this date, the corporate world - and, by extension, Corporate Human Resources - is split into 3 camps: Camp Vision, Camp Aware, and Camp Oblivion.
Camp Vision
Camp Vision contains some of the more visionary companies who have been struggling with these vexing issues, then considered exotic, as far back as 1994; companies who have specifically allocated the resources needed for virtual team consulting and collaboration tools in their fiscal budget. Some of these companies, as they were then named, included BP Amoco, Canadian Tire, Ford, etc. They have long relied on Virtual Team consultants to provide them with guidance and assistance. Others have been "winging it," so to speak, and making the rules as they go along.
These companies, now at a critical juncture, are ideally suited and very well poised to make the transition to the next phase of the evolutionary process: from Virtual Team Consulting to Virtual Organization Recruitment and Virtual Organization Management.
They were wise to make the initial steps as Early Adopters and they have tremendously benefited from their decision which have resulted in savings of billions of dollars over the past 13 years. Most likely, they will continue down the path of innovation and progress and will continue to set the trail for others to follow with the adoption of Virtual Organization Recruitment and Management.
Although no definitive data exists on the number of companies that make up Camp Vision, one can safely say, based on anecdotal evidence, that they represent no more than 2% of the global corporate world.
As for the rest of the corporate world, it is split into the other 2 camps: Camp Aware and Camp Oblivion.
Camp Aware
Corporate Human Resources and Agency Recruiters at Camp Aware are aware of the fact that this is somewhat a gray, confusing, and thorny issue that needs to be tackled with as soon as possible, however, they do not see any urgent need to do so at this time and nor have they made any attempt to include it as a separate line item in their fiscal budget. They have other pressing needs and priorities and, unless mandated by the CEO or Board of Directors, this is not something that needs fixing at this time. If it ain't broke, don't fix it. Rather, they view it as something that needs to be patched. I dare say, they look at it from the standpoint: "If it is cracked, patch it." In which case, some of them are doing an excellent patch job.
Some do offer variations of flex-work schedule which includes telecommuting; a number of them employ statutory employees and independent contractors who telecommute in some capacity; others, such as Wells Fargo Bank, have remote global teams and engage in quite a bit of collaboration.
A number of them includes companies, e.g. Bank of America, who hire Virtual Recruiters to work directly from their home office for as much as $80-90 per hour after undergoing a 2-week training at their corporate location; after which time they are only required to report back to corporate on a quarterly basis.
Some of these companies have experimented and failed miserably with hiring Virtual Recruiters due to a lack of training on standards, best practices, policies and procedures and, as the old maxim goes, "once bitten, twice shy." But nonetheless they should be credited for having taken the initiative in the first place.
There is another but very important reason for the lack of enthusiasm in Camp Aware: HR is not really sure if this is an IT issue or a corporate management or organizational consulting issue that falls within the HR domain. After all, they currently have organizational consulting experts either currently on board in charge of HR or in a consulting capacity and it just doesn't seem to be an issue. In other words, there are no alarm bells ringing.
Most are not even aware of the existence of the virtual organization recruitment and management discipline. Therefore, they have been in some sort of a void - a sort of twilight zone - with respect to how to properly address the issues presented by the virtualization of the workspace. They recognize the issues since they are dealing with that on a daily basis, however, they have no clue that a solution exists. See if that sounds familiar: "Virtual Organization Recruitment? What's that?" "Virtual Organization Management? What the heck is that? But I sure wouldn't mind learning more about it!"
And the third and most critical reason is the reluctance to go out on a limb and step out in front of an issue where there is no consensus by executive management that a serious issue even exists. No one wants to be a maverick or see their ideas shot down before they even have a chance to develop any wings. In fact, very few of us want to be the first one on the dance floor.
That being said, we believe that Camp Aware companies hold a great deal of promise with respect to their own corporate bottom line, the world's economy and, in particular, the virtual organization recruitment industry; because once their collective power and wisdom is finally unleashed, the economic-efficiency thunder will loudly reverberate around the world. Based on intelligence gathered thus far, this should begin to take place as of the date of this writing, however, their effect will not be felt until the next year or two.
To quote Confucius, "A journey of a thousand miles begins with a single step." They have already taken the baby steps; now it's time to walk and run; and some of them are beginning to make that walk.
And for those Recruiters and Corporate Trainers who heed the call for transition to Virtual Organization Recruiters, Virtual Organization Consultants, and Virtual Organization Management Trainers, they will be poised to reap the huge rewards and prestige these positions will bring due to the impact they will have on their employer's bottom line; and this will indeed be welcome news for all.
Camp Oblivion
As for Corporate Human Resources and Agency Recruiters at Camp Oblivion, they are completely oblivious to the relationship between the virtualization of the workspace-workforce and the need to recruit AND train a different type of workforce. They continue to do business as usual and are only interested in preserving the status quo. The word "virtual" is synonymous with "The Jetsons"; some exotic and futuristic concept not grounded in today's reality. As far as they are concerned, it's much ado about nothing; it's still a brick-and-mortar world and it's going to remain that way for quite some time into the foreseeable future; and all is well on the western front.
This catastrophic failure of imagination not only rests on the shoulders of Human Resources but also on those of the entire executive management team; and by the time executive management realizes what's going on, they will be so far behind their competitors that they will be faced with an almost insurmountable challenge to catch up.
They are the Late Adopters of the corporate world, extremely conservative and resistant to change. They are bound to get on board sooner or later, but only after everybody else has gotten on board and it becomes the "in thing" to do.
This group will represent the Third Wave of the transformation of the recruitment industry and, by extension, the corporate world; and if history is any guide, this should take place within the next 7-10 years. With the significant influx of new entrants into the Virtual Organization Recruitment field at that particular stage, the rewards and benefits will begin to stabilize and level off and the prestige associated with the titles of Virtual Organization Recruiter, Virtual Organization Consultant, and Virtual Organization Management Trainer will begin to lose their novelty and luster.
Conclusion
In conclusion, Corporate and Agency recruiters and Corporate Trainers with the VISION to heed the call and make the transition to Virtual Organization Recruiter, Virtual Organization Consultant, and Virtual Organization Management Trainer will have an opportunity to redefine the global corporate landscape on a scale such as it has never been seen before, revolutionize the entire recruiting industry, and bring about a new golden age. History is in the making, so go for the ride.
ABOUT AUTHOR: Pierre M. Coupet is the Founder, Chairman, CEO and Chief Virtual Organization Architect at NetWEB Elite Solutions, Inc. He is also the Founder, Professor and Doctor of Virtual Organization Management at their newly established division, Virtual Organization Management Institute, the world's only global professional association and educational institute strictly dedicated to the modern virtual organization management discipline he founded and has pioneered since 1997. He is an author and prolific lecturer, speaker and trainer on Virtual Organization Management; is considered worldwide the World's Foremost Expert on Virtual Organization Management; and conducts daily webinars on virtual organization recruitment and management as well as weekly On-Site Training sessions. He was the founder and head of a national executive search firm for over 13 years. For additional information regarding NetWEB Elite Solutions, Inc. and the Virtual Organization Management Institute, click here.
To contact Professor Pierre M. Coupet directly, please send email to chairman@netwebelitesolutions.com or call 818-804-5959.
Copyright 2007-2008. NetWEB Elite Solutions, Inc. and Virtual Organization Management Institute. All rights reserved. Cannot be reproduced without permission. All trademarks are the property of their respective holders.
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